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Finland's Three Major Paper Giants Optimistic About The Chinese Market

Core points: Fenbao Paper, Stora Enso, UPM, etc., which Finland's leading enterprises have to enter the Chinese market.

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A 4-hour drive from Helsinki, the capital of Finland, Enniskos is a small town surrounded by forests with a population of less than 20,000. It is the main production base of Finland's Finnbau, one of the world's largest suppliers of softwood pulp.

Reporters recently to the base interview to see the truck filled with materials frequently in and out, thousands of people on the site busy, they are building Finland's largest forestry project - a new generation of biological products pulp mill. Started just one year, about 70 meters high pulp tower has been the prototype.

Pulp mill manager Camilla Wickstrom told reporters that the project invested 1.2 billion euros, is expected to put into operation in 2017, with an annual capacity of 1.3 million tons of pulp. Since the start in April last year, has been fully open, even minus 20 degrees did not stop working.

The paper industry, once considered a "sunset", is rejuvenated here, and strong demand from China is one of the key drivers. Wickstrom said that China 's urbanization and e - commerce continue to promote the rapid development of all kinds of packaging and paper to promote the demand for paper, but also increased the demand for pulp. "Look at the past few years and the next few years, we can be sure that global pulp demand will grow at an annual rate of 1.5%, of which the fastest growing market is China.


Finland Finb is only one of the thousands of Finnish companies doing business in China. At present, there are at least 400 Finnish companies registered in China, many of them well-known brands such as Nokia, KONE, Stora Enso, UPM and so on. These companies contribute to China's urbanization, but also benefit from it.

In addition to large companies, in recent years, more and more small and medium enterprises in Finland to enter the Chinese market. With the "13th Five-Year" start, the rest of China to resolve the remaining capacity and industrial transformation and upgrading of the momentum of rapid, good at cleaning and environmental technology, Finnish companies have found a good opportunity.

Enersize has nine employees but has contracted with at least three Chinese customers, including Beijing BOE Optoelectronics and Beiqi Futian.


Enersize CEO Sami Mikkanen told reporters that they have helped the BOE save 13% compressed air system energy consumption, equivalent to saving 3.7 million yuan; the next phase of the goal is to save 25%.

At present, Enersize30% of the operating income from the Chinese market. Mikainen expects the end of this year, 80% of the company's revenue will come from the Chinese market, because he intends to negotiate from the nearly 30 projects and then select six contracts.

"In 2014, we asked ourselves whether we would continue to focus on the European market or the Chinese market," Mikainen said, adding that China's economic slowdown would be a concern for some companies, but he said To the Finnish enterprises has brought a good opportunity. Finland in the field of environmental protection and energy conservation experience and technology in the world's leading position in line with China's current development needs.

Mikainen's words were endorsed by the Chairman of the Cleantech Investment Board, Ras Nobening. The company is a listed company in Finland specializing in the cleaning industry and the largest shareholder of Enersize. "China's economic slowdown is expected, and China is still a fast-growing market compared to Europe," he said.

Nobin said he believes that the "thirteen" plan will enable Chinese enterprises to the demand for energy-saving environmental protection technology to a new level, which is Enersize and a large number of companies to enter the Chinese market expectations.

(This news is translated from chinapaper.com)






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2016.10.05